QA News
QA Industry News
Online Gremlin Scuppers M&S Sale
Online Gremlin Scuppers M&S Sale |
|
Marks & Spencer suffered a blow to its "Christmas spectacular" on
Thursday after a glitch on its website left customers unable to place orders.
But the retailer was left red-faced when, for several hours, customers who
wanted to take advantage of the discounts online were unable to. M&S blamed "unprecedented traffic to the website because of the Christmas spectacular" for the problems with ordering on the website. "We apologise to any customers who experienced difficulties on Thursday," a spokeswoman for M&S said. Guerrilla Tactics
Thursday's one-day sale was the second M&S has staged in the run-up to
Christmas. Rising mortgage rates and fears of a house market slump have made shoppers much more thrifty. Several retailers have been adopting "guerrilla promotion" tactics, where prices are slashed at the very last minute before rivals have a chance to respond and compete. M&S insists that the one-day spectaculars are not a panic measure, but merely a promotional tactic. But analysts fear that M&S may be facing a massive stock overhang and that such severe price cuts will gnaw away at profit margins. |
